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Global media status and main development trends (USA, Europe and Asia) |
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·Would you like to know the development history of media?
·How the European media develops?
·What are the characters of Asian media?
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Chinese media status and main development trends |
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·Nowadays, there’re about 2,100 newspapers, 8,800 magazines, 290 video stations, 450 TV stations, 290,000 websites and 2 news agencies in China;
·You should know the characters of Chinese media in order to choose suitable channels in such huge quantity for popularizing and publicizing |
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Media monitoring technologies and experiences |
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·Do you have advanced media technologies or systems for recommendation?
·Do you have mature experiences to share ? |
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Analysis of Chinese media monitoring market status and potential |
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·Who is our client? Who will be our client?
·With entry of multinational corporations, media monitoring appears the trend of globalization.
·More and more small medium enterprises value the function of media monitoring; |
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Media monitoring in the Internet-based innovative media era |
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·William exposed the photos of “London explosion”he took by his cell phone on a friend’s blog. Those photos have soon been made the top news on those famous TV stations/webs. During the “exposure”, cell phone, blog, internet and “podcast” coordinate with each other closely, which show their gigantic powers.
·What is real new-media? Blog, podcast, e-magazine, network video, cellphone TV, television groundbroadcast, message platform, IPTV(interactive net TV) ,etc.
·The characters of new-media: interactive , digital and personalized. |
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Government and corporate crisis management in terms of media monitoring |
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·Crisis, inevitable in management, is just like death and tax, being ready for it at any time is severely needed.”---Steven Funk (Crisis Management author)
·Crisis status caused by unexpected emergency events destroys the stability and status of organization system and threatens to ordinary social order, so enterprise, public and society may suffer great losses. How to prevent, reply to and dissolve the influence of crisis as well as retrieve the loss and restore organization image is what we need to consider. Crisis may be either disaster or opportunity to organization and government
·Information globalization and environment changes of China media etc. brought by internet contribute to great challenge to public relations practice of enterprises.
·As linking-up bridge of organization, government and media, what is the function of media monitoring? How to act alerter, leader, self reflector and help clients prevent crisis, change into a favorable turn and then transfer it to be business opportunity. |
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Olympic marketing and media monitoring |
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·“Olympic marketing monitoring reports for first season of 2007” on May 16, 2007, which was issued by China Brand Research Institute, noted that more and more enterprises are keen on taking “Olympic marketing” flier at present. But undetermined risk existing in the “Olympic flier” taken by Chinese enterprises presently gives rise to the failure of anticipated effects of most enterprises.
·According to the estimation of international authority Investigation Company, with the same expenses, the rewards from Olympic marketing are as three times as that of general AD. But monitoring reveals that no enterprise in China can gain this kind of rewards and there is less than 10% enterprises can reach the effects from general AD.
·The IOC has made the policy of “Anti-ambush market protection” to protect cooperative partners of the Olympic Games and sponsors. In another word, via communicating, cooperating with the relevant government departments of the host country to control and restrain the competitors of the cooperative partners of the Olympic Games and the sponsors from gaining marketing interests in the name of the Olympic Games, the realization of maximum interests of the cooperative partner of the Olympic Games and the sponsor can be protected. How the sponsor utilizes Anti-ambush market protection policy to protect his rights and interests from being infringed and how non-sponsor maximizes his sports marketing results on the premise of not offending against protection policy is a serious problem for all enterprises.
With capital and cost of Olympic marketing advancing and competitors of similar marketing styles increasing, how to share “Olympic cakes” with low cost become the urgent affairs of plenty of small medium enterprises.
·How to choose appropriate media, methods, marketing measures and time to promote your Olympic marketing?
·How to judge whether your Olympic marketing reach anticipated effects or not? |
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Media supervision and monitoring |
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·In western society, masses' media is entrusted two primary political assignments: to cultivate good
citizens' values and spread essential news, views and argument that impels democratic government
to executive functions appropriately. Therefore, it is supervised and controlled by multiple forces, for
example, country and government, various interests colonies, economic forces and mass audience,
among them country and government is main respect, this kind of supervision and controlling no
matter in the past or at present are both without exception.
·Today, everybody can release information; even media itself may concoct fake news. Who comes to
supervise media? Who comes to guarantee authenticity and validity of information?
·How can we select the information that the customer needs from numerous and complicated ones? |
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Exchange and collaboration models of int'l media monitoring |
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·Find out a mutually beneficial cooperation mode;
·Establish a long-term and steady communication platform;
·Share technology and clients resources in global scale. |
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| MISS Guo Min ( April. Guo ) |
TEL：0086-10-62360113-813
E-mail：april@miaojian.com
FAX：0086-10- 62077493 |
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| MISS Liu Yan ( Cher. Liu ) |
TEL：0086-10-62360113-837
E-mail：liuyan@miaojian.com
FAX：0086-10- 62077493 |
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